How Online Retailers Can Make the Most of Preorders to Maximize Sales

  Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to...

The Best of Both Worlds: Converging Online and Offline Shopping

  Once -- and sometimes still -- bitter rivals, online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers,...

Alibaba makes a big move into Russian e‑commerce

Alibaba has formed a strategic alliance with Mail.Ru Group, operator of Russia’s leading social network and a major player in online gaming and email services. The move provides greater opportunity for AliExpress, Alibaba’s international...
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