Alibaba makes a big move into Russian e‑commerce
Alibaba has formed a strategic alliance with Mail.Ru Group, operator of Russia’s leading social network and a major player in online gaming and email services. The move provides greater opportunity for AliExpress, Alibaba’s international...
How Online Retailers Can Make the Most of Preorders to Maximize Sales
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to...
The Best of Both Worlds: Converging Online and Offline Shopping
Once -- and sometimes still -- bitter rivals, online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers,...